When Michele and I saw Facebook Live we thought hmm let’s give this a go and decided to jump in boots and all and went looking for like a cheat sheet of ideas that we could learn to make live videos ourselves and would share with others essential tips for mastering Facebook live follow the tips below:
Be careful with your comments: One of the best parts of Facebook Live is that questions and comments from viewers appear on screen, but you should know you can’t delete ones after the broadcast, and you can keep the conversation going responding afterward.
Change your perspectives: For those who want to add more contexts and go between showing yourself and surroundings, you can always switch between your main camera and selfie view during a broadcast.
Choose your position: While Facebook Live is available on both iOS and Android, you'll have the option to broadcast both vertically or horizontally when using an iPhone. Make the decision ahead of time so you can best show what you're trying share to the world.
If you lose the connection keep trying (don’t lose hope): Pick a spot with strong connectivity and if you happen to lose Wi-Fi don’t freak out. Facebook Live will pause and try to reconnect. If you’re still out of luck, the existing broadcast will be saved to your Page– and you can always delete it if you’re not satisfied with the result. The “Go Live” button will be grayed out until connectivity is good.
Here are some things you need to remember that should serve as your guide when you are going LIVE:
Keep the promotion: A Facebook spokesperson said those who tease upcoming Facebook Live broadcasts tend to have higher viewership than those who don’t. Pick the right time! Are afternoons better than mornings? What about late at night? While there’s no magic answer for everyone, you’ll eventually find the sweet spot for your audience by experimenting with different times. A good place to start is your…‘Facebook page’s Insights section’. You’ll be able to see when most of your followers are online, which will more than likely correlate with when your broadcast’s reach is at the peak.
Write a (fine) description: Yes, this sounds pretty basic, but a good description will often mean the difference to someone deciding if it’s worth it to tune in. Use personality in the wording so it’s aligned with your brand or who you are, and keep them short. You can edit them after the fact, especially if it is useful to broadcast that takes a different turn by the end. While viewing the video, select the “Options” section at the bottom and then “Edit this Video”
Consider what you are doing and when the content would be best digested: a bake-along show may work better in the evenings when people are home, while a Q&A interview could have more reach during the workday. The longer you broadcast, the more likely your friends and followers are to discover your video live. Aim to broadcast for more than 10 minutes. But, don’t overdo it or drag broadcasts out any longer than they need to be.
Make it personal: Beyond just reading comments and questions, say hi to viewers by naming them personally and encouraging them to stay engaged with follow-ups and suggestions. It’ll make everyone feel more part of the experience.
Create Plan: Don’t go into a broadcast without a PLAN. You must know what you want to do in the video, whether it’s a few key talking points or to have a few questions ready ahead of time in a Q&A, in case the comments slow down.
Get the lighting you need: Pick a spot with good lighting or go outside, but don’t have the light directly behind you (it will surely wash you out).
Make it sound good: Too many broadcasters overlook sound. If you’re in a loud space, you’re going to need some kind of external microphone to make sure your viewers can actually hear anything.
Be authentic: It may be obvious to some, but the more real you are; the more viewers will identify with you and care about what you're doing. It happened most of the time. Make it real and authentic.
Invest in some equipment: No one wants to watch a shaky live stream. Consider buying a tripod or other professional-level tools, especially if you’re taking viewers on a tour. You can also get creative by putting your phone against a stack of books or against a coffee mug. Be sure to check the shot before going live.
End in a nice way: When ending a broadcast, pause for a few seconds until you hear the “ping” sound that signals you are no longer live. Don’t jump the gun and sign off too soon, or there could be awkwardness. Consider your audience before shutting it off.
Can I give you other tips? If so reach me here.